ROPE Model

ROPE has a model which leverages the strengths of the rural unorganized sector to the benefit of global customers and also the rural workers. ROPE connects global customers to rural workers allowing these customers the benefits of a rural workforce. Rural workers bring their global customers unique skills and materials while being very cost competitive. Furthermore, global customers and, in turn, their customers can take pride in the social impact they are making in the rural economy.

There are two main reasons why rural workers do not connect with global customers: First, there lacks credible institutions to engage rural producers and aggregate their output for buyers while ensuring quality, quantity and delivery. Second, there is insufficient organization among rural workers to cater to market needs, adequately market their unique skills and materials, and create the scale necessary to compete in the global marketplace.

ROPE addresses these challenges. As a one stop supplier for rural production, ROPE organizes rural producers into local production centers, creates systems for production management, ensures product quality and delivery, and aggregates the output and delivery to global buyers. This enables ROPE to provide quality, quantity and delivery guarantees expected by global customers also ensuring meeting compliance standards for production processes. ROPE coordinates the work and production of rural workers while having access to and credibility with global buyers. ROPE understands market and customer needs and meets these demands.

To make the ROPE model possible, ROPE uses best management practices and innovative technology. With our success, ROPE offers a very powerful product to its customers: customers can purchase cost competitive items that meet quality standards while making a social impact that their customers value.